Vulnerability: Teachings From Pharrell and Brene Brown
When I’m procrastinating and need a kick in the a**, I like to throw on a quick TED talk.
This one on Vulnerability by Brene Brown was particularly eye-opening.
It’s message of courage, openness, and wholeheartedness is one that I personally strive for. These qualities are also necessary to achieve the kind of boldness, creative thought, and success for my business, Lola Creative to thrive. I am also amazed whenever I see a speaker who can address a crowd as if they are her best girlfriend. This lady can speak two words and I am already drawn in. In a nutshell, it teaches that our belief in our vulnerability as the source of what makes us special, is the key to joy. Also that connection requires vulnerability because it reveals our authentic selves.
This is particularly useful in business, where vulnerability can be viewed as something less than professional. It’s scary because it admits some degree of uncertainty. In my industry, uncertainty is necessary, nobody knows exactly what will happen at an event because all the pieces have never come together in the same time and place. All we can do is prepare. Even still, confidence, even if unfounded, can be a bigger sell to a hesitant client than a bold idea. Everyone has someone to impress but our clients have one shot to nail it. To fail at a lofty goal is so scary, many would rather choose the safer option to make the potential fall less scary.
Several times we’ve been in the situation where we’ve proposed a bold idea or experimental approach only to find that later, it needs tweaking. It will have to be modified. This has sometimes been stressful for our clients who are reluctant to relay an alternate to their higher-ups for fear of looking incompetent. We’ve even been tempted to simplify our offerings to what is easily accomplished. We also have been tempted to express over confidence in the beginning when really, “Yes, absolutely this can be done!” actually means, “Yes, absolutely we are capable of doing this, until we can’t. And at that point we will move to another awesome idea that will work better.”
Brene’s message is a wonderful reminder that new paths are uncertain, but also yield exciting results. Experimentation and creative acts are vulnerable endeavors and if vulnerability leads to joy. Than the path to the “hell yeah” business that we want rife with uncertain moments.
With all this on my mind, later in the week I went to my number 2 time waster, reality TV. The Voice is on and this past week I was surprised to see Brene’s findings echoed in the coaching of Pharrell Williams. To a rejected Bianca Espina, he said, "It’s not about the chairs, it’s about your great time.”
The idea that as a creative professional, if you are to draw people in, your ‘performance’ must be authentic, bold, and vulnerable. You must be so into your thing, that it’s play, and the audience reaction becomes more of an observation and learning process than a judgement call.
Next we’ll talk about building trusting clients who value a bold approach.
And speaking of vulnerability, stay tuned for a very uncertain situation, our first big event using tall floral arrangements without floral foam… In a glass house… midsummer. Yowza.