How We Make Our Wedding Floral Design Proposals + [FREE VIDEO TRAINING]

Our wedding floral proposals are always a hit. They are the reason getting new event clients comes pretty easily.

Here’s how we do it!

PS, BELOW IS A SUMMARY OF THE DIFFERENT PAGES WE INCLUDE IN OUR PROPOSALS. FOR THE ENTIRE 8 PART VIDEO TUTORIAL TRAINING, CLICK THE LINK AT THE BOTTOM.

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COVER PAGE

The most overlooked page…

It’s sole purpose is…ANTICIPATION!

There is nothing more exciting than sitting in front of some impending excitement and NOT being able to have it quite yet.

It’s like an excitement sundae.

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INSPIRATION PAGE

The inspiration is meant to express the feels.

It wants to get across a vibe, style, emotion, texture, airiness, luxuriousness, simplicity…whatever the emotions you want your client to experience.

OR

More importantly, whatever the emotions they have implied they want to experience.

It is NOT meant to give specifics.

Click on the link at the bottom of this post for the full video tutorials for some tips on where to find images and how to make them fall into your color story.

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COLOR STORY

“My colors are…, “ says a client.

That plus 2-3 more to round out the palette, give it depth, and sophistication should go here.

We put the color story on the inspiration page

Watch the video for tips on how to digitally select color from inspiration photos.

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DESIGN STORY

We’re all about expressing feelings, and the positive emotions our client wants to have at their event or as a result of their event.

We did it with images, now we do it with words.

This is not enough room for a thorough verbal account, just a visual story about what the event will feel like.

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FLOWERS + FOLIAGE

I like to keep creative control over which flowers we use.

Obviously, I’ll want to show anything the client absolutely LOVES.

… but mostly this is just vibey stuff.

Unless your client is a horticulturalist, they mostly likely are happy to trust you so long as it’s in the same vibe and they get their faves.

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SKETCHES!

OMG this has been a game changer for us.

This is how we express a style and size in a way that doesn’t allow the client to get overly attached to (or repelled by) the colors or flowers in a photo.

(ps. you can purchase our floral sketch library from us by going to the full training page)

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COST ESTIMATE

I don’t know about you but I want to see all the things I’m paying for.

We like transparency and so do our clients.

We do that in our estimates by showing ranges, so our clients feel empowered to prioritize what they want for their event.

GET IMMEDIATE ACCESS TO ALL 8 OF THE TRAINING VIDEOS HERE!

(PLUS A BONUS VIDEO OF FREQUENTLY ASKED QUESTIONS).